Target Communications History

TARGET COMMUNICATIONS is the creation of husband-and-wife team Glenn and Judy Helgeland.

Glenn and Judy Helgeland of Target Communications received recognition in 2009 from the Alliant Energy Center of Dane County in Madison, Wisconsin for 25 years of producing the Wisconsin Deer & Turkey Expo at that facility. It is the third largest expo held at that site, and the largest deer & turkey expo in the U.S. The colorful deer sculpture is positioned atop a pylon in the main concourse of the Exhibition Building, with this photo posted on a plaque below the deer. The sculpture has a farm scene painted on one side and a forest scene on the other side.

• Glenn and Judy Helgeland of Target Communications received recognition in 2009 from the Alliant Energy Center of Dane County in Madison, Wisconsin for 25 years of producing the Wisconsin Deer & Turkey Expo at that facility. It is the third largest expo held at that site, and the largest deer & turkey expo in the U.S. The colorful deer sculpture is positioned atop a pylon in the main concourse of the Exhibition Building, with this photo posted on a plaque below the deer. The sculpture has a farm scene painted on one side and a forest scene on the other side.

Glenn is from a hunting family and has hunted all his life, beginning on the northwestern Wisconsin farm where he grew up. Writing, photography, editing and publishing – communications – is his first love. He’s been able to work in those fields all but 1-1/2 years of his professional life, so he feels he’s had ‘a job’only those 1-1/2 years.

Judy is the friendly voice on the phone line who will take and process your book and DVD orders.

She is a retired professional home economist, specializing in foods and nutrition. She grew up on a vegetable and fruit farm in southeastern Wisconsin, hunts only with a camera, and really knows how to make wild game meat taste the greatest. Having a freezer filled with wild game meat has been a big help in her becoming more skilled in cooking foods wilder than tomatoes and potatoes.

Judy has worked as a county extension home agent in Wisconsin and in the home service department of People’s Gas Company in Chicago. She has also worked at a couple of commercial art studios.

Their company produced deer and turkey hunting expos in the Midwest for 29 years. In 2011 they sold the expos to Bonnier Corp, publisher of Field & Stream and Outdoor Life magazines, for which the expos are now named.

They began publishing outdoor books and wild game cookbooks because they saw the opportunity for paperback books on a host of outdoor topics. They both enjoy design and publishing work, so it was a good way to work together for a common goal on the outdoor topics they enjoy.

The titles they have published are shown here on this website. A couple of older ones are out of print.

Glenn and Judy Helgeland display a made-up OUTDOOR LIFE magazine front cover featuring the photo of them standing behind the Whitetail Heritage Deer photograph shown on the plaque behind them on the Exhibition Hall’s north-south concourse wall at the Alliant Energy Center in Madison. The actual Heritage Deer with woodland and farmland deer scenes is posted on a pylon above the wall plaque. Glenn and Judy were honored in 2009 by the Alliant Energy Center for building the Wisconsin Deer & Turkey Expo into the third-largest expo at that site, trailing only dairy cattle and saddle horse events. The made-up magazine cover was presented to them by Bonnier Corp, publisher of OUTDOOR LIFE and FIELD & STREAM magazines and the company they sold the expos to in 2011.

• Glenn and Judy Helgeland display a made-up OUTDOOR LIFE magazine front cover featuring the photo of them standing behind the Whitetail Heritage Deer photograph shown on the plaque behind them on the Exhibition Hall’s north-south concourse wall at the Alliant Energy Center in Madison. The actual Heritage Deer with woodland and farmland deer scenes is posted on a pylon above the wall plaque. Glenn and Judy were honored in 2009 by the Alliant Energy Center for building the Wisconsin Deer & Turkey Expo into the third-largest expo at that site, trailing only dairy cattle and saddle horse events. The made-up magazine cover was presented to them by Bonnier Corp, publisher of OUTDOOR LIFE and FIELD & STREAM magazines and the company they sold the expos to in 2011.

Glenn Helgeland

Author, Editor, Publisher

Glenn Helgeland, editor/publisher of the recently-issued “IN THE LAND OF THE BEAR” has been a magazine and book editor/publisher, and outdoor writer, since 1968.
Awards and recognition he and his company have won:

  • 2017 Member of the Year” from the Wisconsin Bowhunters Association, presented at the WBH’s annual conference in March.
  • From the National Archery Association in 1977 for service to archery.
  • From the National Shooting Sports Foundation (NSSF) in 1975 for a series of articles titled “The Hunter’s Story”.
  • From the Alliant Energy Center of Dane County (Wisconsin) for 25 years of producing the Wisconsin Deer & Turkey Expo at that facility. It is the third largest expo held at that site, and one of the largest deer & turkey expos in the U.S.
Wisconsin Bowhunters Association 2017 Member of the Year

• Glenn Helgeland, center, received the 2017 ‘Member of the Year’ award from the Wisconsin Bowhunters Association at its annual conference in early March. He was presented the award by Mike Brust, WBH president, left, and Dave Peterson, WBH vice president, right.

He has been:

  • Editor/associate publisher of ARCHERY WORLD consumer magazine (now BOWHUNTING WORLD) from 1970 to 1980.
  • Founding editor and associate publisher, from 1976-1980, of ARCHERY RETAILER trade magazine (now ARCHERY BUSINESS).
  • A marketing and sales promotion columnist for ARCHERY BUSINESS from 1981-1990.
  • An outdoor writer with dozens of articles in the major hunting/outdoor publications.
  • Bowhunting columnist for FINS & FEATHERS, AMERICAN HUNTER, NORTH AMERICAN HUNTER and BOWHUNTING WORLD magazines.

glenn-bear
He also:

  • Co-authored the book “Archery For Beginners” with John Williams, men’s 1972 Olympic archery gold medalist.
  • Edited the 2nd edition of the Pope and Young Club’s Big Game Records Book.

Other items:

  • Before becoming involved in archery and bowhunting writing and publishing, Helgeland was associate editor of NATIONAL WILDLIFE magazine.
  • He is a charter member of the Professional Outdoor Media Association (POMA).

Glenn Helgeland Honored by U.S. Sportsmen’s Alliance Outdoor Business Council and Cabela’s

Target Communications and owner Glenn Helgeland received the 2012 Cabela Lifetime Business Achievement Award. The presentation was made during the Shooting, Hunting and Outdoor Trade Show (SHOT) reception in Las Vegas.

The award was accepted by Glenn Helgeland and his wife Judy, and was presented by Tommy Millner, president of Cabela’s Inc., Mike Callahan, president of Aspen Partners and Chairman of the Outdoor Business Council, and Bud Pidgeon, U.S. Sportsmen’s Alliance (USSA) president.

From left, Bud Pidgeon, USSA president; Glenn and Judy Helgeland, Target Communications; Tommy Millner, Cabela's, and Laurie Lee Dovey, Professional Outdoor Media Association

• From left: Bud Pidgeon, USSA president; Glenn and Judy Helgeland, Target Communications; Tommy Millner, Cabela’s, and Laurie Lee Dovey, Professional Outdoor Media Association

The U.S. Sportsmen’s Alliance and its Outdoor Business Council created the award in 2006 to honor the Cabela family’s dedication to protecting outdoor sports, including hunting, fishing, and trapping. It is presented to companies that demonstrate the same passion and commitment to protecting America’s outdoor heritage as the Cabela family has shown.

“This is our way of honoring the Cabela family and other leaders, such as Target Communications, in the outdoor business community for their efforts to defend our rights,” said Pidgeon.

For years, Target Communication has been a major supporter of conservation. Its support of USSA’s Outdoor Business Council, a coalition of businesses dedicated to protecting outdoor traditions, has made a large impact on hunting and shooting programs from coast to coast.

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